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In this day and age of instant retribution via social media, Americans are uniquely adept at getting the attention of the businesses who rely on their consumer habits.

Such is the new world, with Twitter and Facebook spawning entirely new industries in which young men and women can now make an honest and rather lucrative living by engaging 24/7 with consumers in the name of their employer.  As a corporation, it has become a prerequisite to hire a team of social media magnates who can curate and create the most forward tip of your brand’s marketing spear.

In several cases, companies such as Wendy’s are even putting stock in comedic writers in order to set themselves apart from the too big to be funny McDonalds’ of the world.

So when the Second Amendment inevitably came under attack yet again in 2018, a number of millennial miscreants decided that it would be time to use the power of social media to shame businesses who do business alongside the firearms industry.  This has led to a number of major corporations being forced to err on the side of tyranny when it comes to 2A.

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Enter Costco, whose latest diss of the Second Amendment not only had gun owners fuming, but also took a donation out of the hands of the children that it was intended for.

Costco stores in Citrus Heights, and Roseville, California, allegedly rejected a $500 donation for the Children’s Miracle Network because the donation came from a gun store. reports that the donation was originally rejected by a Citrus Heights Costco, redirected to a Roseville Costco, then rejected by the Roseville location as well.

The donation came from the Sacramento Black Rifle (SBR) gun store. SBR “generously gives to the Children’s Miracle Network via the wholesale retailer” and “they get a banner in the store” in return. But this year’s donation to the Citrus Heights Costco was allegedly returned and the SBR banner was removed.

SBR manager Nick Armstrong said he was initially told problems arose after a Costco employee complained. He said he was later told it was a “customer complaint.”

This hysteria has gone far beyond the scope of reasonable consideration.  We have jumped the shark, so to speak, and we are now, God willing, headed back to the land of the sane.


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