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Amid all of the turmoil of the last year, the National Rifle Association is celebrating quite a milestone for one of their most beloved mascots.

While the organization is normally perceived as a bit of an “adults only” sort of situation, there has been a steady increase in the amount of youth sportsmen and sportswomen who take up activities such as target shooting and hunting.  This means that more and more young Americans are being exposed to firearms at earlier and earlier ages – which is something that requires great deal of attention when it comes to gun safety education.

That’s where the NRA’s “Eddie The Eagle” Character comes in handy, as he has for the last three decades.

More requests were received for the National Rifle Association’s child gun safety materials last month than any other month in the program’s history.

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The Eddie Eagle GunSafe program, now in its 30th year, features the aforementioned anthropomorphic raptor and his crew in a series of gun accident prevention lessons geared to a Pre-K through 4th-grade audience.

In July, the NRA said they fielded some 250,000 requests for student workbooks highlighting the program’s “STOP! Don’t Touch. Run Away. Tell a Grownup,” mantra when it comes to firearms. The uptick, says the group, comes from law enforcement agencies likely ordering materials to use in community events, such as the National Night Out this summer.

According to the gun rights organization, the program started in 1988 and has taught over 30 million youth in all 50 states, Canada and Puerto Rico the basics of firearm accident prevention. Recently revamped, the group contends it is not about marketing guns to kids, just safety.

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As a note, Eddie nor his animated colleagues are ever depicted using or handling a firearm, as an added precaution against sending the wrong message.

With the future of the NRA is serious question, will be see another anniversary for Eddie The Eagle in 2019?


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