The Sportsman’s Shop, a small town business that has been in operation since 1954, says it can no longer advertise products like American flags or outdoor clothing on Facebook because it’s Facebook page promotes the sales of guns, and includes links that lead to the same.
Located in East Earl, Pa., part of Lancaster County, the store specializes in sport shooting, hunting, archery, fishing and other similar open-air activities. Like many businesses both big and small, The Sportsman’s Shop depends on digital advertising, particularly on social media platforms, to broadcast their offerings. It was for a long time permitted to use the full capabilities of Facebook’s marketing platform, until one day staff at the Pennsylvania store no longer saw one of their advertisements promoting the sale of American flags.
Perplexed by the disappearance of the ad, Jessica Keffer, the marketing manager at the Sportsman’s Shop, reached out to Facebook to see if an error or glitch had occurred.